Casino is a lucrative business model that can create significant financial gains. However, that is only possible when it is done with a sense of clarity and context. The online casino affiliate industry is already thriving, and newer names are entering the fray as we speak.
Therefore, having a boost is crucial. A small push in the right direction can take any casino business the right way. This is where casino affiliate software comes in. In this article, we will be looking at some of the top software arrays that top casinos like RollXO use.
Therefore, follow along to know how to run your casino affiliate better with the help of tools.
Tools You Need For Casino Affiliates
Before we begin the list, we need to understand that a casino affiliate is what we mean by the business side of things. An online casino might seem all fun and games, but it is real work.
Hence, most of the tools we will mention here will ease the business process. They will not help with the promotional side, like the popular Gates of Olympus demo bonus buy or something similar.
Therefore, temper your expectations and let us look at some of the key affiliate software that you need today:
#1 Smartico
Smartico is one of the most robust and leading solution providers in the iGaming landscape. The platform is an all-in-one gamification and CRM platform. Moreover, it is AI-powered, which means that the application is smart and can take on complex projects or needs. Here are some of its key features:
- CRM automation: This streamlines the player’s journey. This makes the experience more seamless and personalized. This enhances CSAT score.
- Gamification: This tool brings customizable rewards and loyalty programs to the platform. Therefore, enhancing the seamlessness.
- Free-to-play games: This offers a range of different free-to-play games for people who simply want to try out games and not make financial commitments.
#2 Scaleo
This is another top-tier affiliate tracker that has made waves in the last few years. The software is amazing as it brings a lot of visibility to the internal workings of a program. This visibility can enable you to create a better POA (plan of action). Here are some of the key features:
- Real-time tracking of clicks. This allows developers to understand the revenue and engagement rate of a game or a specific asset.
- AI-powered security and privacy systems that allow for heightened sensitivity to fraud. Therefore, it offers heightened fraud detection.
- Customizing dashboard and reporting tools that allow developers to understand things with more clarity and context.
#3 Google Analytics
Google Analytics is easily one of the tried and tested tools for most IoT-based businesses. This tool has been critical for many different companies in the last few years. The best part is that it is used by so many companies that Google is compelled to release proper updates that keep the ball rolling. Here are some of its key features:
- Detailed traffic analysis that takes into account the organic, paid, and referral traffic coming to a website to get more visibility.
- Conversion of traffic from visitors to real ROI customers. All of which show the overall revenue a business is pulling in at one point in time.
- Customizable dashboard that allows for quick insights.
#4 Mailchimp
Email marketing is one of the most lucrative means of marketing your business. Email marketing is one of the most effective means of closing leads and enhancing the audience engagement. The platform does it with the help of campaign management, an intuitive interface, and automation:
- Automation allows businesses to send out emails effectively and with a more consistent approach.
- A/B testing features enable users to understand what works and what does not work more seamlessly. Therefore, allowing for consistent updation.
- Advanced analytics of the platform enables people better to understand open rates, conversions, and CTR.
#5 SEMRush
SEO is not something that only content companies need to operate. SEO is very important as it allows businesses to have more visibility of their online presence. Pushing specialized content to a gambling enthusiast crowd can result in a better engagement rate. Here are some of its features:
- Robust keyword research regarding the gambling niche. This allows for a better understanding of how content can be used for enhancing engagement.
- General competitive analysis of other affiliate websites that are working in a similar space.
- Backlink tracking, along with an outreach tool for better lead generation. Which in turn adds to its overall USP.
#6 Trello
A casino can run multiple marketing campaigns. However, managing them simultaneously can be a hassle. Trello goes back to the basics and uses real-time visuals to create a seamless management system. In other words, it helps users to understand the basics with minimal effort and a detailed visual style:
- Drop and drag task management that allows for seamless tracking of different tasks across verticals.
- Robust integration of other tools such as Google Drive and Slack. This, in turn, allows for better content management and tracking.
- Customizable workflow that allows for higher productivity and a more focused approach to a task. Hence, improving productivity.
#7 Voluum
Voluum is for businesses that like to have control over their different business processes and tasks that they manage. The platform is perfect for managing multiple campaigns across niches. Therefore, ideal for handling casino affiliates as well. Here are some of its key features that you must understand:
- Real-time tracking of clicks and detailed analytics.
- AI-powered optimization allows for integrated and seamless task management.
- Anti-fraud measures that keep data and revenue safe from online miscreants.
That Is It
The landscape is quite robust and is still in a state of evolution. This means that the tools we mentioned are not the only ones in the landscape. In other words, the list is evolving. Hence, please do your research and keep at it in order to understand the right tool for your casino affiliate needs and wants.
